Email ballots will be sent to all Active members in good standing.

DAA BOARD ELECTION 2024: MEET THE CANDIDATES

Emily Laurence - Intersport

An incumbent member of the DAA Board of Directors and co-chair of Rocket Mortgage Day, Emily Laurence has over 20 years of diverse marketing experience via brand and agency working on campaigns and partnerships in a cross-channel marketing capacity.  Emily has been at Intersport for the last 4+ years as Vice President, Sponsorship & Partnership Consulting, where she is focused on leading large-scale sponsorships and partnerships for Rocket and Pilot.  Prior to Intersport, Emily was at FCA where she held various marketing roles in her 9 years at the company (media, creative, digital, social, CRM, advertising, interactive, licensing/merchandising, experiential, brand marketing).  Prior to joining FCA, Emily spent time in agency side roles at George P. Johnson and EEI Global, where she created and led immersive experiential marketing programs for key automotive and non-automotive clients.

 

When she is not working, you can find Emily enjoying time with her children - Charlotte (10) and Mikey (8).  Emily is always eager to get on the golf course to enjoy a round or find an excuse to try some new wine or some good tequila!

 

Lisa Markou – Publicis Collective

Lisa recently returned to her agency roots by joining Publicis Collective as the EVP, Platforms. She spent six years on the brand side with FordDirect where, while there, she completed her MBA at Michigan State. She has been part of the Detroit ad community for almost 20 years. Working on every auto plus a diverse set of other verticals, and for most of the major holding companies, Lisa brings a unique perspective. She’s been an avid supporter of DAA and Adcraft during her career, volunteering for the Young Professionals board, participating in events, and of course golfing as much as possible. Lisa didn’t start golf until joining the ad industry but quickly realized how important networking with the ad community was and how impactful it could be for her career and for servicing clients. She is blessed with a wonderful family that includes her husband of 14 years, Nate, and her energetic, funny, and loving twins, Zachary and Isabella who are 8 years old and in 3^rd grade this year. Lisa hopes her time on the DAA board can help bridge connections and, just maybe, strengthen her golf game.

Ken Montemayor – Soundwave Digital

Ken Montemayor is seeking a second term on the Detroit Advertising Association board after serving the past three years with dedication and impact. Currently, Ken holds the role of EVP of Business Development at Soundwave Digital, where his strategic vision continues to drive the company forward.  With 29 years in the advertising industry, Ken’s career spans leadership roles at some of the most influential media companies, including NBC Universal, Snapchat, and Fox.

 

Ken's leadership extends beyond business results. With over 21 years of management experience, he has guided and mentored countless account executives who now thrive in both national and local ad communities. His passion for advertising has not only driven success in revenue but has also helped shape the next generation of industry leaders.

A resident of Royal Oak, Ken enjoys spending time with his children. His daughter is a senior at Michigan State University studying Communications, and his son is in his third year pursuing a PHD in clinical psychology at the University of Detroit. Ken also enjoys playing golf. He remains committed to serving the Detroit advertising community and looks forward to continuing to drive growth and innovation through his second term.

Jess Robine – Veritone One

An incumbent member of the DAA Board of Directors, Jess is the SVP of Media & Operations at Veritone One, the world's largest podcast and creator video agency! Her experience in the industry spans from traditional advertising to programmatic and solutions engineering. Prior to her current position, she worked in the agency space on a variety of brands across all verticals. Her focus is on developing lasting relationships with brands and prioritizing data-driven approaches that deliver impactful business outcomes for Veritone One clients. Jess has a BA in Communications with a specialization in Public Relations from Michigan State University. She lives in Rochester, Michigan with her husband Ben and cat Charlie.

Marty Shelata – Ampersand

Marty is a lifelong part of the Detroit advertising community and an active member of the DAA and Adcraft Club. With 20+ years in ad sales and marketing at multi-screen TV publishers and providers, he is currently Head of Client Sales at Ampersand, working with brands and agencies nationwide to deliver data-driven ad solutions that improve business outcomes. Before Ampersand, Marty led NBCUniversal's Detroit team as VP of Portfolio Sales and Client Partnerships and has held similar roles at AOL, Viacom, and Paramount.

A proud MSU alum (Go Green!), Marty lives in Bloomfield Hills with his wife and two dogs, and vicariously through their three adult children, who are in East Lansing, Golden, CO, and New York. Marty grew up playing golf and enjoys extended time on the course with family, friends, and clients. He is excited to join the DAA board in bringing together Detroit's media, agency, and marketer community through meaningful networking events while raising education funds to support the next generation of DAA leaders.

Ryan Walker – The Trade Desk

Ryan is a seasoned advertising veteran with 20 years of experience, including 12 in the Detroit market. As Director of Business Development at The Trade Desk, he helps media buyers and sellers navigate the ever-changing digital advertising landscape and is an active member of DAA and Adcraft.

Before joining TTD, Ryan worked for industry-leading companies like ESPN, The Wall Street Journal, Yahoo, LinkedIn and CarGurus.  He has made significant contributions to the IAB, leading key projects like the first Mobile Ad Buyer's Guide and he currently serves on the IAB's Digital Media Sales Certification committee.

What sets Ryan apart is his unwavering commitment to mentoring future leaders and giving back to his community. He has been a dedicated volunteer with Big Brothers Big Sisters for 15 years, earning the prestigious "Big Brother of the Year" award in 2012. His passion for fostering young talent includes coaching several youth sports teams, using the power of sports to teach kids valuable life lessons like teamwork and resilience.

If elected, Ryan would assist with developing sponsorship opportunities to grow revenue and overall DAA presence.